Strategic Selling

Thursday |

Quincy Marriott
1000 Marriott Drive
Quincy, MA 02169


A systematic approach is often needed to consistently win work in complex, competitive environments. In this course, attendees will learn how to craft strategic approaches to bidding opportunities so that they can increase the likelihood of their company being selected. In addition, attendees will explore the “four buying influencers” in every project opportunity and determine how to recognize and solve for red flags that threaten a deal. Finally, attendees will learn the “buying modes” that jeopardize success, regardless of price, and how to develop a strategic action plan to leverage your strengths and eliminate threats.

  • Learn specific bidding strategies to improve your approach to new projects
  • Understand the “four buying influencers” and “buying modes” concepts to better target your company’s desired projects
  • Explore red flags that prevent your company from winning projects and how best to navigate them


Eric AndertonBusiness Coach and Leadership Development Consultant

Eric Anderton has more than two decades of career and entrepreneurial business experience, alongside 25 years of public speaking, small group facilitation and one-on-one mentoring. Since 2004 he has helped his clients increase profitability by clarifying their business purpose, building strategic plans, developing their best people, systematically innovating through obstacles, and executing their most important priorities.

Eric Anderton